Category Archives: BMW

History of the BMW Roundel Logo

The Story of the BMW Roundel Logo

Whenever we look at a BMW in the showroom at Prestige Imports, one of the first things we’ll notice is the iconic blue-and-white circular logo. Yet, while we quickly assign a certain level of social cachet to this emblem, we likely don’t take the time to figure out where it might have come from. As it turns out, the BMW Roundel logo has a story every bit as interesting as the story of BMW itself. So gather ‘round, kids; Prestige Imports is going to tell you a tale. Read the rest of this entry >>