Throughout the company’s eight decades, it is innovation on road and track that has been key in delivering success. At the root of our DNA is Colin Chapman’s obsession with light weight.
It was his philosophy, way before ‘minimalism’ became fashionable. “Adding power makes you faster on the straights; subtracting weight makes you faster everywhere”, was another of Chapman’s premises.
FOR THE DRIVERS
A Lotus is designed to be driven, to be experienced. It’s engineered that way, right from the first concept. Our goal is simple – to design in the thrill of driving. That’s what we mean when we say, ‘For The Drivers’.
Lotus is more than just a sporty ride. We build cars that breath with the road – are gentle, pleasurable, not intimidating, and with fantastically connected steering.
A Lotus integrates the driver into a seamless, effortless partnership. It creates a connection with the road in a way which only a Lotus can.
In a Lotus every part of the design has to give something back to the driver. Where you sit, your back, your pedals – all of this has to be perfectly related.
It’s the moment you feel at one with the car. In a Lotus input equals output – you ask the car to do something, you get an instant, immediate response.